This Week's Merge: Obsessed With Getting 'Likes' Over Bringing Your Brand To 'Life'
March 18, 2015 at 5:56 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "Developing motivated relationships is difficult in the social space. Yet there are ways to build on and increase station loyalty – and it starts with one word.
While there are many layers to this word – the first step in applying respect towards the audience socially is to really feel what it's like to be a fan of your station.
You must eat your own social 'dog food.' Read more here.
MERGE is written to help assist the radio and record industry in the social and digital space.