Bridge Ratings: Programmers Cutting Back On Hits' Spins Too Early
March 19, 2015 at 10:28 AM (PT)
The most recent BRIDGE RATINGS analysis, posted on its Navigate The Future blog, cites new research on “How On-Demand Music Streaming Helps Radio Programmers.” Essentially it found streaming data that suggest over-the-air radio programmers may be cutting back on airplay of hits long before their audience is tired of hearing them.
"Of last week's top 100 most-streamed Pop songs on-demand, 32% were released in 2012 or 2013!” BRIDGES RATINGS Pres. DAVE VAN DYKE wrote. “For listeners, the year the song was released may have little to do with their desire to hear it. We're learning that a favorite is a favorite regardless of its year-of-release and that throughout the life of the average music consumer, there are songs that continue to be important and want to be heard.
“What we're seeing in real-world consumption through on-demand streaming is a behavior that is as old as music itself,” he continued. “Listeners to music have favorites and those favorites can live in the forefront of a music consumer's listening preferences for long stretches of time. In many cases we see radio stations ignoring this behavior perhaps at their own expense by reducing or eliminating airplay … This behavioral ‘Easter egg’ is one music programmers should keep in mind.”
Check out all the details here.