Reba To Help 'Outnumber Hunger'
March 20, 2015 at 8:24 AM (PT)
NASH ICON artist REBA will serve as the face of BIG MACHINE LABEL GROUP, GENERAL MILLS, and FEEDING AMERICA's fourth annual "OUTNUMBER HUNGER" campaign kicking off this SPRING.
Beginning in APRIL and running through JANUARY 2016, REBA and other BMLG artists will be featured on more than 60 million GENERAL MILLS packages, including CHEERIOS, PILLSBURY, YOPLAIT, and NATURE VALLEY. Consumers can participate through FEEDING AMERICA by entering GENERAL MILLS product codes at www.OutnumberHunger.com, which will secure five meals for their local food bank.
Additionally, REBA will help raise awareness of the 49 million individuals struggling with hunger during a kickoff concert event, "REBA AND FRIENDS OUTNUMBER HUNGER," featuring TIM MCGRAW, RASCAL FLATTS, FLORIDA GEORGIA LINE, ELI YOUNG BAND, and MADDIE & TAE. The concert will be broadcast on local GANNETT affiliates beginning FRIDAY, APRIL 17th and will air the following day on CMT-TV. For information and local listings, visit www.OutnumberHunger.com.
"I was raised to treat others with compassion," explained REBA. "Knowing that one in six AMERICANS struggle with hunger means my fans and people I see every day need help. The 'OUTNUMBER HUNGER' campaign is such a simple way to help your neighbors, so how could you not? I'm so proud to lead the charge with BIG MACHINE LABEL GROUP, GENERAL MILLS, and FEEDING AMERICA."