Barry Drake: 40 Years, 40,000 Sales Calls
March 24, 2015 at 6:58 AM (PT)
BARRY DRAKE is best known as a "radio guy," although he served as CEO of a sixty-two-station television group as well. He has been on the programming and production side of the radio business, sold locally in markets large and small, sold nationally, and managed stations in all formats, sizes, and market conditions.
Recently, DRAKE has penned a new book featuring the best lessons from those years, mixed with enough anecdotes and highlights for several careers. The book is "40 Years 40,000 Sales Calls: Thoughts on Radio and Advertising Based on a Lifetime of Customer Contact."
All the profits from the book benefit the BROADCASTERS FOUNDATION OF AMERICA.
DRAKE sat down to discuss the book with MARK RAMSEY. Watch the interview below.