The 'I Love 107.5 KZL Awards' Sunday Night On NBC -- How Is That Possible?
March 25, 2015 at 8:52 AM (PT)
Is this a run at head-to-head old-school marketing as DBC Top 40 WKZL/GREENSBORO attempts to possibly steal some of the cume and excitement of the upcoming iHEARTRADIO MUSIC AWARDS, SUNDAY (3/29) on local NBC affiliate WXII-TV 12 with the "I LOVE 107.5 KZL AWARDS"?
WKZL is currenty running spots/promos for "I LOVE 107.5 KZL AWARDS" on WXII-TV 12 and on-air at WKZL, as well as an outdoor campaign and digital markeing campaigns on YOUTUBE and various apps geo-targeted to the TRIAD.
So, how is this being pulled off? And ... what time SUNDAY night?
Calls into WKZL & WKRR Dir./Programming JASON GOODMAN have resulted in crickets so far about those additional details.