New App SalesWire Unveiled at BIA/Kelsey Conference
March 26, 2015 at 12:16 PM (PT)
SALES DEVELOPMENT SERVICES launched SALESWIRE, the first interactive sales pipeline manager for media companies and their digital agencies, at the BIA/KELSEY NATIONAL CONFERENCE in DALLAS today.
“Four out of five media representatives do not consistently make timely, relevant proposals that accentuate the advertiser's unique business proposition,” said SDS Pres./CEO C. LEE SMITH. “And most managers are frustrated they don't have more time to properly coach these reps. SALESWIRE changes all of that."
SALESWIRE provides personalized, daily direction for media salespeople through a set of proprietary predictive models, advising sales representatives to call on the right local accounts with the right approach at the right time. It also transforms the relationship new reps have with their accounts using timely, account-specific sales intelligence from ADMALL, AUDIENCESCAN and BIA/KELSEY.
“The incorporation of our MEDIA AD VIEW PLUS data into SALESWIRE not only allows managers to budget for changing media spend patterns in their market, but it also advises their account executives which accounts are predisposed to buying the media solutions they’re representing,” said BIA/KELSEY CEO TOM BUONO.
SALESWIRE analyzes every account and sales territory using K GROUP’s MOMENTUM PIPELINE to provide each rep with their own strategic action plan – rather than relying on them to throw darts against the wall.
“Each rep's customized MOMENTUM PIPELINE recommends which advertisers to focus sales attention, how to engage each advertiser, what the ‘ask’ should be, and the optimal size of the rep's pipeline to ensure goal achievement,” added K GROUP CEO JERRY KACKLEY.
For more information, visit SALESWIRE.COM to request a free demo or call (614) 794-0500.