ReverbNation Ups Simon Perry To Chief Creative Officer, Head Of A&R
March 31, 2015 at 11:47 AM (PT)
SIMON PERRY has been promoted to Chief Creative Officer and Head of A&R at REVERBNATION by Founder/CEOI MICHAEL DOERNBERG. The NEW YORK-based PERRY was previously SVP/Creative, Head of A&R, joining the company in 2013.
In his new role, PERRY will continue to lead the company's artist curation and development initiatives while spearheading outreach to the larger music industry, including records labels, music publishers, concert promoters and the film and television communities. He also oversees REVERBNATION's CONNECT program, an artist incubator that will launch later on this year.
"There is no other organization who has instantaneous access to more great artists around the world than we do at REVERBNATION," DOERNBERG said. "We believe that being able to identify promising artists in our community and offer them opportunities that will supercharge their careers is going to fuel the next phase of growth here at REVERBNATION. Since joining the company, SIMON has made significant contributions to the development of our music strategies, including to our curation capabilities which are enabling us to play a pivotal role in the ongoing evolution of artist discovery. His proven track record at combining artistry and commerce make him the ideal candidate to lead this important area of our business."
"The digital music revolution has created a significant set of challenges for both the emerging artist seeking early-stage career support and the music industry that previously profited from offering that support," PERRY said. "REVERBNATION's vantage point as a global source for artists at the beginning of their careers, gives us both an opportunity and a responsibility to contribute to the development of new artists in a way that benefits the entire music ecosystem. This is a very exciting time to be in our business, particularly at a company like REVERBNATION, where artists come first."
PERRY is also the co-founder of two U.S. music companies, ARCHANGEL WEST (NY): ARTIST MANAGEMENT and ARCHANGEL MEDIA (LA): FILM AND TV.