BBR Music Group Inks Trace Adkins
April 6, 2015 at 12:02 PM (PT)
Front: (l-r) Adkins, Benny Brown. Back (l-r) Orville Almon, JW Williams, Jon Loba, Rick Shedd, Colton McGee
BBR MUSIC GROUP has added longtime hit maker TRACE ADKINS to its roster.
“TRACE ADKINS has built a career and a legacy doing things his own way, never bowing to trends or society,” said BBR MUSIC GROUP Pres./CEO BENNY BROWN. “He’s a straight shooter whose philosophy aligns with BBR MUSIC GROUP’s independent, hands on approach. We’re excited to welcome TRACE to the BBR MUSIC GROUP family and look forward to collaborating on new, amazing music.”
ADKINS is currently recording his 13th studio album.
“When you’ve been doing this as long as I have, you don’t always get the feeling that the sky’s the limit,” said ADKINS. “I feel that way right now. When I sign up for something, I go all-in. Since BENNY, [BBR MUSIC GROUP EVP] JON LOBA and I shook hands and said ‘let’s do this thing,’ we’ve been all-in together.”
Added LOBA, “TRACE ADKINS is not only a Country music megastar but an accomplished film and TV actor who has become a highly-recognizable celebrity. In this incredibly fractured entertainment environment, it’s an extraordinary accomplishment to have achieved touch points across multiple forms of media. The BBR MUSIC GROUP is ecstatic to add an artist of international acclaim to its roster.”
ADKINS is managed by VECTOR MANAGEMENT, booked by CREATIVE ARTISTS AGENCY (CAA) and represented by publicity agency SUNSHINE SACHS. He is an ASCAP affiliated songwriter.