Harker Research Asks, 'Can PPM Kill Formats?'
April 7, 2015 at 7:59 AM (PT)
Can PPM kill formats? Yes, writes HARKER RESEARCH in its latest blog post, "if we’re talking about PPM ratings. Ratings are no longer just a measure of how many people listen to a radio station. PPM’s technology creates winners and losers based also on the sound properties of the content, the level at which a format is listened, and the ambient noise surrounding the panelist."
But it's not a perfect system notes HARKER, "accurate PPM ratings require that the meters reliably detect and identify radio stations over time. And as it turns out, the process is not 100% reliable."
Read the full post here.