Gen Media Partners Launches Gen Media Complete
April 8, 2015 at 2:52 PM (PT)
GEN MEDIA PARTNERS has established GEN MEDIA COMPLETE, a specialized unit formed in partnership with niche marketing company MAISANO AND ASSOCIATES (M&A) to create customized cross-platform programs for advertisers. Led by GEN MEDIA PARTNERS VP/Operations and Strategy DAVE DEMER and MAISANO ASSOCIATES Partner/Pres. BETH MAISANO, GEN MEDIA COMPLETE works directly with advertisers to find untapped pools of revenue from sources such as promotion and marketing budgets.
“GEN MEDIA COMPLETE adds the essential steps to transform consumers into fans, to put products in shopping carts and brands in backyards,” stated DEMER. “BETH and her team are recognized for helping advertisers craft campaigns that influence consumer engagement and activation, and we look forward to further expanding our involvement with advertisers through our partnership.”
“We start with an assessment of the advertiser’s specific needs and build a strategic plan that creates opportunities for interaction across multiple platforms and with multiple consumer touch points,” MAISANO said. “It’s truly a complete ROI-focused solution for brands. GEN MEDIA PARTNERS shares our results-driven approach, and we are excited to join them on this venture."
GEN MEDIA COMPLETE utilizes brand trial, in-venue engagement, experiential marketing, broadcast tune-ins, product activation, cause marketing, and more across broadcast, digital, mobile, and social media to connect brands with consumers.
“By leveraging GEN MEDIA PARTNERS’ assets and tapping into additional resources, GEN MEDIA COMPLETE has designed a unique one-stop experience for advertisers that goes beyond the boundaries of traditional advertising to build consumer engagement across platforms,” GEN MEDIA PARTNERS CEO KEVIN GARRITY said. “Radio’s attribute as a powerful engagement medium will play a prominent role in these marketing campaigns and bring new advertisers and more revenue to our radio clients.”