Nielsen And 25-Seven Systems Butt Heads Over Voltair Device
April 10, 2015 at 6:18 AM (PT)
ALL ACCESS tipped you last month (NET NEWS 3/26) about 25-SEVEN SYSTEMS showing off its "Voltair" device at NAB 2015. The company describes it as, "the first and only product that actively monitors and displays PPM encoding quality based on program material, enabling programmers to simulate decoding quality in various listener environments and actively process the signal to optimize PPM encoding based on adjustable parameters."
Just ahead of that show, a riff between NIELSEN and 25-SEVEN SYSTEMS has emerged. Several sources have told ALL ACCESS that NIELSEN dropped mail on client stations in PPM rated markets, writing it doesn’t recommend using the Voltair device.
When that mail found its way back to 25-SEVEN SYSTEMS, a less than cordial memo was fired off, beginning with “Nielsen Schmielsen.” 25-SEVEN SYSTEMS' FRANK FOTI quipped, “After reading the lawyer letter, some of our customers say they feel bullied by NIELSEN, even more than usual. Well, don’t be. The truth is in the fine print.”
While FOTI notes “NIELSEN does not recommend AGAINST using Voltair," and takes a shot, adding “Audio processing has evolved dramatically in the last 20 years, while PPM has not.”