Triton Digital To Integrate With Nielsen Measurement
April 10, 2015 at 12:42 PM (PT)
NIELSEN has certified the integration of their Software Development Kit (SDK) with TRITON’s suite of streaming audio players, enabling NIELSEN to quantify online streaming listening through TRITON’s desktop, iOS, and ANDROID players. TRITON’s new-generation responsive Media Player is designed and coded from the ground up to adapt to the user’s context.
“We are pleased to support the needs of broadcasters, as well as the audio industry as a whole,” TRITON DIGITAL Pres./Market Development JOHN ROSSO said.
“We are delighted to certify TRITON’s Media Players for NIELSEN digital audience measurement," NIELSEN EVP/Managing Dir. MATT O’GRADY said. “TRITON clients can take advantage of this opportunity to measure their total audience across all distribution sources, including digital and over-the-air broadcast."