Marketron Launches Mediascape's Orders 360 For Campaign Management
April 15, 2015 at 3:33 AM (PT)
Business software/services company MARKETRON has launched MEDIASCAPE's ORDERS 360, which provides total campaign management from order entry to campaign reporting and invoicing.
MEDIASCAPE's ORDERS 360 delivers end-to-end, multi-media campaign management, providing order entry for all on-air and digital campaign elements plus campaign performance statistics and reporting all included in a single invoice.
ORDERS 360 is comprised of several revenue management components: MEDIASCAPE STREAMING, DISPLAY and AIRTIME, with plans for integrating off-air and mobile revenue in the future. Each piece allows for order entry, campaign management, performance statistics and invoicing for its corresponding media type. ORDERS 360 offers a comprehensive and consolidated view of complete, multi-media campaigns all in a single platform.
Added MARKETRON Pres./CEO JEFF HALEY: “ORDERS 360 gets us one step closer to a seamless open platform that makes it easier for broadcasters to run their business. By continuing our history of innovation and improvement, we can ensure that Radio keeps up with the changing landscape of best practices in media management.”