Spotify Launches Playlist Targeting For Brands
April 16, 2015 at 6:00 AM (PT)
SPOTIFY for Brands -- the platform that connects brands to streamiers -- is launching "Playlist Targeting," an industry-first targeting solution that enables brands to tap into SPOTIFY first-party data to reach the audiences that matter most.
When users hit play on one of the billions of playlists on SPOTIFY, they often signal a common activity or mood -- like workout or chill. Starting MAY 1st, brands will be able to target unique audience segments based on streams from SPOTIFY’s 1.5 billion-plus playlists, from workout enthusiasts and commuters to millennials, parents and more. All targeted campaigns are delivered with 100% share of voice to a highly engaged audience cross-device -- 148 minutes per user per day according to SPOTIFY internal data.
“Music is an integral part of life, day in and day out,” said CRO JEFF LEVICK. “Our new targeting solutions based on rich behavioral insights combined with our global footprint in 58 markets give brands unprecedented ways to reach streaming consumers.”