ACM Awards Increase Fan-Engagement With ACM Backstage And Mobaglo
April 15, 2015 at 9:33 AM (PT)
The "50TH ANNUAL ACADEMY OF COUNTRY MUSIC (ACM) AWARDS" are setting up for the most interactive fan experience yet with ACM BACKSTAGE. Viewers who SHAZAM the live CBS-TV broadcast on SUNDAY, APRIL 19th will be entered to win a trip for two to next year's ACM AWARDS, a guitar signed by the event's hosts, and more. Additionally, ACM BACKSTAGE can be accessed with iPHONE or ANDROID via the "50TH ACM AWARDS" app available in the iTUNES STORE or on GOOGLE PLAY. For more information, visit the ACM BACKSTAGE website.
Concurrently, ticketed seat holders at the ACM AWARDS will find GLOW MOTION TECHNOLOGIES MOBAGLO LED wristbands in their seats, which will be used to created television moments throughout the broadcast. Sponsored by WARNER MUSIC NASHVILLE, SHAZAM, and MARY KAY, the wristbands offer more than 16 million series color options which will allow ACM AWARDS Executive Producer R.A. CLARK to utilize the audience-worn wristbands to create light waves, sparkles, and other effects to highlight key moments and performances -- and even map out sponsor brand logos -- with the audience created light-up canvas at AT&T STADIUM. Tune in this SUNDAY, APRIL 19th to CBS-TV beginning at 8p (ET/delayed PT) to see the effects in action.