Harker Research: Nielsen, Not Voltair, To Blame
April 17, 2015 at 2:14 PM (PT)
HARKER RESEARCH continues its probe of NIELSEN's PPM as "an ethical debate" breaks out over whether it's kosher to tinker with the encoding process, as VOLTAIR does to get behind the noise to real data. You can read the latest entry here.
"Every broadcaster who writes a fat check to NIELSEN ... deserves to get accurate rating estimates of station listenership," the blog asserts.
HARKER claims that every one of the 300 stations who have tested VOLTAIR "has kept it," before concluding that NIELSEN should "bear the cost of fixing a flawed technology that is potentially costing radio billions of dollars,"and calling for them to "integrate VOLTAIR technology into a new generation of encoder, a device that is essentially unchanged from the 1990s."