Bridge Ratings: Use Streaming Data For Your Music Decisions
April 27, 2015 at 12:36 PM (PT)
BRIDGE RATINGS uses its latest installment in its Navigate The Future blog to encourage radio programmers to use on-demand music streaming data in their music decisions.
“While on-demand streaming yields poignant consumption metrics for radio stations and what they are playing on the air, there's an even more interesting finding that will further align broadcast music radio with the ability to best reflect its listeners' interests,” BRIDGE RATINGS Pres. DAVE VAN DYKE wrote. “Now we can show not only the on-demand streaming behavior of your station's listeners, but we can see what songs your station is not playing that your audience is streaming!
“As a programmer of a music station with a desire to be as current as its listeners to know what songs are missing is the difference between simply playing the hits and knowing early what the hits are that your audience has already discovered and are consuming,” he added. “These songs, too, should be on your air!”
VAN DYKE cites a specific example of this in the column, which you can check out here.