Edison Research To Partner With Australia Radio Giant Southern Cross Austereo
April 28, 2015 at 3:15 PM (PT)
EDISON RESEARCH have announced a strategic relationship with AUSTRALIA’s largest radio company, SOUTHERN CROSS AUSTEREO (SCA). This relationship will include bringing EDISON’s research advancements to the ASIA PACIFIC region, representation of SCA’s innovations in NORTH AMERICA and in the future, a further deal that will allow SCA and EDISON to work together throughout the APAC region.
“We are delighted to announce this new connection between SCA and EDISON,” SCA Exec. Dir. Metro Operations GUY DOBSON. “EDISON RESEARCH has distinguished itself as the leader in research and understanding of the entire audio space, led by what they’ve termed the ‘Infinite Dial’, where consumers have boundless choices. As SCA charts its future in audio, we can’t think of a better partner to deliver us the latest insights.”
“I couldn’t be more excited about furthering EDISON’s international expansion with this link-up with SCA,” EDISON RESEARCH Pres. LARRY ROSIN said. “The opportunities to develop strategies for the future of audio in AUSTRALIA, combined with the potential to bring these advancements to all of the ASIA PACIFIC region, creates enormous potential for both parties.”