Instagram Launches @Music
April 29, 2015 at 8:03 AM (PT)
INSTAGRAM has launched a new official community on its service dedicated to music and musicians themselves, which will live under the handle @music.
On the company blog, Founder/CEO KEVIN SYSTROM wrote, "the music community is -- and always has been -- an important part of INSTAGRAM. For the past four years, we have become the home for artists big and small -- a place where people across the musical spectrum come to share stories, reveal their creativity and connect directly with fans.
"Today we’re launching @music, a new account dedicated to exploring music around the globe, from those who create it to the community around it. Each week, we’ll take a look at the musical experience on INSTAGRAM. That means showing you a different side of artists you know and love, like QUESTLOVE (@questlove), and introducing you to up-and-coming talents from around the world, like TRICOT (@ikkyu193). It means highlighting music photographers, album illustrators, instrument makers and, of course, fans. In the INSTAGRAM tradition, we will also welcome community participation with a new, music-themed monthly hashtag project.
"Music is a huge part of all of our lives here at INSTAGRAM. It’s a passion of ours, and we know it’s a passion of yours. So follow along at @music -- we think you’ll discover something new."