Dr. Oz Inks Deal With iHeartMedia
May 1, 2015 at 3:57 AM (PT)
After the announcement that WESTWOOD ONE and HARPO PRODUCTIONS would be ending his daily syndicated radio feature at the end of MAY (NET NEWS 4/29), Dr. MEHMET OZ has announced that he has entered a multiplatform partnership with iHEARTMEDIA, starting in "the latter part of 2015." The announcement did not indicate specifics other than that the deal will "deliver Dr. OZ's incredibly popular consumer brand and content across iHEARTMEDIA's spectrum of media platforms -- broadcast, digital and mobile."
OZ said, "I have always seen radio as a terrific way to reach people in their daily routines and deliver health information in a way that is fun and easy to understand -- and now I'll be able to expand my reach to communicate with listeners across digital and mobile as well. After many years of calling in to iHEARTMEDIA's programs and visiting studios all over the country, they were the obvious partner for my brand given their wildly successful brands, amazing on-air talent and commitment to the wellness of AMERICA."
"We have been great fans of Dr. OZ and we are thrilled to be able to give him this much larger platform -- from broadcast to digital and mobile," said iHEARTMEDIA NETWORKS Pres. DARREN DAVIS. "We couldn't be more excited to be working with him."