Jacobs Media Honors Horizon Media As 'Most Innovative'
May 1, 2015 at 4:58 AM (PT)
Each week, JACOBS MEDIA honors an "innovative" member of our business. This week, they've chosen HORIZON MEDIA, writing, "one of the notable things to come out of the results from our Techsurveys is how much emotion plays a role in broadcast radio listening. While consumers enjoy hearing their favorite songs, personalities, and information, mood plays a role why they continue to come back to AM/FM radio stations. In our research, it is often in the form of companionship, mood elevation, and escape. All of this revolves around a better understanding of the consumer’s mindset -- or mood."
JACOBS continues, "Interestingly, mood and radio listening may also begin to impact how advertising dollars are placed. HORIZON MEDIA, one of the largest privately held media services agencies in the world, recently announced the results of a comprehensive study that indicates audio advertising can be more effective if it is aligned with listeners based on their emotion and moods."
Read the full blog post here.