Tidal Announces 'Discovery' Platform For New Talent
May 1, 2015 at 11:36 AM (PT)
JAY Z is on the offensive. Fresh off announcing his TIDAL subscriber-only B-Sides concert (NET NEWS 4/29), the hip-hop entrepreneur has launched a new initiative on his high-quality streaming site, 'TIDAL DISCOVERY," which is designed to help new artists reach larger audiences by offering subscribers "monthly playlists and other exclusives."
The service also plans to host a series of 'DISCOVERY shows around the country to feature the artists spotlighted in the new section.
DISCOVERY is partnering with PHONOFILE and RECORD UNION to allow musicians to upload their music directly onto TIDAL in the manner of SOUNDCLOUD. They will also be able to select a preferred royalty payment plan, but must sign a contract for eligibility.
DISCOVERY now takes its place alongside two other TIDAL new artist initiatives -- TIDAL X and TIDAL RISING -- which aims to strengthen the bond between fans and bands.
JACK WHITE's NORTH DAKOTA concert last week was streamed over TIDAL X, with the goal of holding concerts featuring new talent with more well-known acts. RISING will also promote emerging artists with a strong fan base.
TIDAL chief investment officer VANIA SCHLOGEL admitted in a HOLLYWOOD REPORTER piece that the company should have stressed this aspect of the service more than its star-studded founders, which has prompted a torrent of online criticism.