Corus Entertainment Enters Long-Term Partnership With Mediabase
May 4, 2015 at 7:45 AM (PT)
CORUS ENTERTAINMENT INC. has announced a long term partnership with MEDIABASE as its new supplier of airplay data in the Canadian marketplace. CORUS radio stations reach more than seven million Canadians each week with a variety of programming in six formats.
CORUS ENTERTAINMENT VP/National Brands and Programming RONNIE STANTON said, “My past experiences with MEDIABASE were always positive and I found the product delivered all the programming information I needed in a clear and concise fashion. I’m very happy to be bringing MEDIABASE into the CORUS family and looking forward to working with their great team once again.”
MEDIABASE Pres./CEO PHILIPPE GENERALI commented, “MEDIABASE is the primary programming analysis tool for our industry and we are pleased that CORUS ENTERTAINMENT has selected us for its long-term growth. MEDIABASE is radio’s #1 music authority and the decision of CORUS to partner with us reflects this position.”