WEA Names Alix Kram VP/Global Brand Licensing
May 6, 2015 at 11:52 AM (PT)
WEA CORP. has appointed ALIX KRAM VP/Global Brand Licensing. Inbound from theKRAMcollective, a creative product and marketing agency that she founded, KRAM’s responsibilities include overseeing the consumer products and brand licensing strategy for the company, as well as developing retail partnerships and new product lines in collaboration with WMG labels and artists.
“ALIX’s wealth of licensing and lifestyle marketing knowledge will help the Global Sales and Marketing team lay the groundwork for the consumer product strategy of the future,” WEA SVP/Global Artist Solutions MATT YOUNG said. “We are very happy to have her on our team.”
“I’m thrilled to join the WARNER MUSIC GROUP family,” KRAM said. “With a background in entertainment and consumer products, moving to the music side of the industry is a natural and exciting fit for me. The roster of artists available to creatively strategize with regarding product and licensing on a global scale is vast, diverse, and rich with opportunity."