WYD Media Ad Sales, Focus 360 Ink Pact
May 12, 2015 at 7:02 AM (PT)
WYD MEDIA AD SALES will provide enhanced ad sales representation for FOCUS 360 under the terms of a new deal that the parties say will "significantly" extend the reach of FOCUS 360's sales efforts. The deal allows FOCUS 360 to continue to work directly with some client agencies with which it has longstanding relationships, and to continue to build its programmatic ad sales platform with JELLI.
FOCUS 360 CEO PHIL BROWN said, "This is a tremendous opportunity for us to extend our sales efforts. WYD's resources and sales talent will enable us to increase our presence at key agencies, thereby boosting revenue and enabling us to do an even better job at servicing our partners."
WYD MEDIA AD SALES President JOHN MURPHY added, "PHIL BROWN and his team at FOCUS 360 provide terrific service and have strong, highly desirable content partners. We are enthusiastic about having an opportunity to help them take their sales efforts to the next level."