Cunningham Named Morning Show/Talent Development Specialist At Jacobs Media
September 11, 2006 at 6:59 AM (PT)
JACOBS MEDIA ups consultant KEITH CUNNINGHAM to Morning Show and Talent Development Specialist. CUNNINGHAM will continue to consult the company's clients but will also work closely with morning shows and other air personalities to develop their skills, approaches, and ratings successes. The former KCNL/SAN FRANCISCO and KACD-KBCD /LOS ANGELES PD says that "With the departure of HOWARD STERN, there’s a void in the radio industry that needs to be filled. I subscribe to the theory that, along with playing the right music, personality development and generating non-music content sit at ground-zero in radio’s fight for consumer usage time. To that end, I hear a lot of talented personalities and morning shows that can quickly be taken to the next level with some simple coaching. Developing talent and creating great content for the audience is a passion of mine, and I’m looking forward to getting up early to listen to our morning shows and see how they’re progressing."
Pres. FRED JACOBS adds that CUNNINGHAM "really understands what it takes to be a great air personality. He has been working with some of our clients over the past several months, and the feedback and results have been strong. He understands show prep, talent management, roles, how to establish the right mindset, and how to tune into the culture to craft a topical, successful program. Now it’s time to recognize that KEITH provides something that radio sorely needs – a talent development specialist that can move the needle."