BMG Acquires Rock Label Rise Records
May 18, 2015 at 6:55 AM (PT)
BMG has acquired PORTLAND-based metal and hard rock label RISE RECORDS, home of artists including OF MICE & MEN, MEMPHIS MAY FIRE, CROWN THE EMPIRE and THE DEVIL WEARS PRADA.
Founded by CRAIG ERICSON in 1991, the label has used digital media to become the center of a growing underground community with its YOUTUBE video channel boasting more than 1.4m subscribers, more than major labels many times its size. Current releases include PVRIS' "White Noise," with the band currently embarking on a 50-date tour, including a performance at next month’s DOWNLOAD FESTIVAL in the U.K.
Under the deal with BMG, RISE will continue to operate from its headquarters in PORTLAND, OR, under ERICSON, while BMG will handle back office functions and will offer RISE artists access to its international network. RISE currently generates around 95% of its revenue in the U.S. Last year, BMG acquired two renowned alternative rock labels – VAGRANT in the U.S. and INFECTIOUS in the U.K.
BMG CHRYSALIS U.S. Pres./Creative & Marketing LAURENT HUBERT said, “RISE RECORDS is more than a record label. It is a cultural phenomenon which has harnessed digital media to create a genuine community. We are delighted to partner with CRAIG and his team to give RISE’s artists access to BMG’s world-class admin services and international network.”
Added ERICSON, “I’m thrilled to work with BMG and I know RISE RECORDS and its bands will benefit greatly from this new partnership.”
BMG CEO HARTWIG MASUCH said, “BMG continues to invest in the future of the music business. We believe music offers tremendous potential – provided you recognize the rules of the game have changed. An innovative company like RISE RECORDS is an ideal match for BMG.”