Triton To Represent XAPP Ad Inventory For jacapps Broadcasters
May 19, 2015 at 6:28 AM (PT)
TRITON DIGITAL is now the exclusive ad sales representative for XAPP ad inventory in JAX, a mobile audience premium ad service that enables over 300 radio stations and podcast publishers using the JACAPPS mobile platform to monetize their mobile apps with XAPP ads. TRITON will work directly with agencies and brands to place XAPP ads into the JAX service.
“TRITON has consistently demonstrated leadership in bringing new technologies to the digital audio market,” said XAPPMEDIA SVP LISA NAMEROW. “When looking for a partner that understands the market potential and has both scale and established relationships with advertisers, TRITON became the obvious choice. We look forward to working closely with TRITON to deliver strong ROI for advertisers and significant improvements to mobile monetization for broadcasters.”
“XAPPMEDIA’s Interactive Audio Ads bring much anticipated innovation to consumer engagement and monetization in the mobile audio market,” said TRITON DIGITAL EVP/Advertising Sales MIKE REZNICK. “The demand for this technology is high, and we are excited to work with both XAPP and JACAPPS to bring it to the marketplace. As the Webcast Metrics Ranker continues to demonstrate, mobile is a huge contributor to the growth of digital audio and JACAPPS is playing a pivotal role in driving this growth.”