Bridge: On-Demand Streaming Finds Undiscovered Hits
May 19, 2015 at 3:34 PM (PT)
In its latest post on its blog, BRIDGE RATINGS dissected NIELSEN MUSIC data and found that on-demand streaming has changed the paradigm to breaking hits. Most importantly for radio, on-demand streaming enables radio to discover songs its audience listens to but programmers don’t play.
“In the past consumers of popular music relied on broadcast radio to curate and expose the songs that were purchased,” DAVE VAN DYKE wrote. “Today's technology has turned this notion on its head. Music consumers are often discovering songs and artists that broadcast radio has not which further reduces the need for broadcast radio by the most active music consumers. And the old model of hit music metrics really no longer applies.
“If there's one thing on-demand music streaming has taught us is that it has changed the definition of what a ‘hit’ is today,” he concludes. “’Hits’ are more often achieved by the longevity of song consumption rather than how many purchases or downloads that song achieves.”