Mario Batali, Bono Launch Eat (RED) Drink (RED) & Save Lives Campaign To Fight AIDS
May 20, 2015 at 1:19 PM (PT)
MARIO BATALI and U2 lead singer BONO are spearheading the second annual EAT (RED) DRINK (RED) SAVE LIVES campaign, offering food fans around the world a month-long program of special events and experiences, unique (RED) menu items and social media activations, all designed to raise money and awareness for the GLOBAL FUND TO FIGHT AIDS.
“Food is a natural convener of people, and affords families and friends endless opportunities to share stories, ideas and discuss what’s happening in the world. For this reason, EAT (RED) DRINK (RED) SAVE LIVES is as much about raising money for THE GLOBAL FUND TO FIGHT AIDS as it is about inspiring conversation and action around the table,” (RED) CEO DEBORAH DUGAN.
Encouraging people to join the AIDS fight by eating and drinking (RED) this JUNE, (RED) co-founder BONO recorded a special “limerick” for his friend who's leading the campaign for (RED), chef extraordinaire BATALI (embedded below).
On MAY 31st, the campaign officially launches at ‘The (RED) Supper’ – an al fresco dining experience hosted by BATALI on NEW YORK CITY’s PIER 26. Presented by INFINITI and in partnership with OUTSTANDING IN THE FIELD, tickets to The (RED) Supper are available on Gilt.com/TheREDsupper. Each ticket purchased triggers a donation that amounts to 100 days of life-saving HIV/AIDS medication.
In addition to entertainment by THE ROOTS, the event will bring together 10 of today’s most celebrated chefs who will create very special four-course (RED) menus using locally sourced ingredients donated by FRESH DIRECT. The dinner will be paired with wines from the FRANCIS FORD COPPOLA WINERY, and BELVEDERE will serve cocktails mixed with fresh juice provided by HUROM.
“The (RED) Supper will be a remarkable moment in culinary history,” explains BATALI. “We’re literally bringing people to the table to raise awareness and money to fight AIDS and urging people to go out and support this campaign by eating, drinking and thinking (RED) throughout the month of June!”
Starting JUNE 1st, foodies everywhere will be able to eat and drink (RED) at more than 13,000 locations – from L.A. to LONDON, MONACO to MUMBAI and SYDNEY to SEATTLE.
Every participating business makes a donation to the GLOBAL FUND, and during JUNE their customers can support a number of ways, ranging from ordering special (RED) menu items to making donations via text message. In addition, participating businesses in the US can benefit from a 50% discount on three cuts of meat from PAT LaFRIEDA MEATS during JUNE.
EAT (RED) DRINK (RED) SAVE LIVES chef ambassadors across the globe will serve up their best recipes at special (RED) fundraising dinners at their restaurants, including SAO PAOLO’s EPICE RESTAURANTE, CHARLOTTE's HEIRLOOM RESTAURANT and SYDNEY's O BAR AND DINING.
To learn more about EAT (RED) DRINK (RED) SAVE LIVES, campaign chef ambassadors, search for participating businesses worldwide or view the global calendar of events at Red.org/eat.