Sinclair, iHeartMedia To Support Annual UNCF TV Special
May 27, 2015 at 3:34 PM (PT)
SINCLAIR BROADCAST GROUP and iHEARTMEDIA will jointly support the UNCF (UNITED NEGRO COLLEGE FUND) through its annual televised show, UNCF An Evening of Stars, an entertainment special that raises money and awareness for minority higher education. SINCLAIR will air the show in all of its 78 television markets beginning on JUNE 6th.
In addition, in each of SINCLAIR’s news markets where there is a historically black college or university (HBCU), SINCLAIR will produce a news feature on that school leading up to the show. iHEARTMEDIA will begin promoting SINCLAIR’s broadcast of the UNCF television show on 156 of its radio stations in SINCLAIR’s markets starting the week of JUNE 1st.
“We are proud to broadcast this important fundraiser to almost half the country, including markets where this show has never aired before,” SINCLAIR VP/Programming BILL BUTLER said. “By offering our footprint to extend UNCF’s message of educational opportunity almost nationwide, we hope to open new doors for the scholarship fund, as well as future UNCF beneficiaries.”
“iHEARTMEDIA believes in the power of UNCF and has been a longtime supporter of the organization,” iHEARTMEDIA/PHILADELPHIA Market Pres. RICHARD LEWIS said. “For the last several years we have partnered with UNCF to drive viewership for the nationally televised UNCF An Evening of Stars, and, through our newly formed partnership with SINCLAIR BROADCAST GROUP, we will help expand the show’s reach even further by attracting a broader, more local audience.”
“The work we do is vital in supporting students to and through college, and the support from partners like SINCLAIR BROADCAST GROUP and iHEARTMEDIA is vital to achieving this goal,” UNCF Pres./CEO MICHAEL L. LOMAX, PhD said. “By helping UNCF spread the word and broadcast our message of providing access to higher education, these partners are helping us invest in better futures for young people across the country.”