Marketron Executes The First-Ever Real-Time Programmatic Spot Buy For Radio
May 29, 2015 at 4:00 AM (PT)
MARKETRON which serves 7,000 radio stations across the U.S., executed the first-ever real-time programmatic spot buy in the radio industry on WEDNESDAY, MAY 27th. MARKETRON facilitated programmatic buys for HUBBARD BROADCASTING Hot AC KSTP (KS95)/MINNEAPOLIS and RICH BROADCASTING Triple A KSKI/SUN VALLEY, ID. Both published inventory to MARKETRON's Mediascape Marketplace platform.
MARKETRON CEO JEFF HALEY said, "This is an exciting moment for radio. By showcasing a real time programmatic spot buy on radio, we are illustrating how accessible it is for advertisers to use programmatic to take advantage of radio's local power, and for radio stations to maximize their inventory. We are proud to be the first."