CPB Analysis Shows Some Gains And Some Troubling Signs For Public Radio
June 1, 2015 at 7:33 AM (PT)
The CORPORATION FOR PUBLIC BROADCASTING presented its analysis of public broadcasting data from 2014 at the Public Media Business Association convention in WASHINGTON last week, showing public radio revenue up, but contributors and staffing down, reports CURRENT.ORG.
The report, delivered by Chief Financial Analyst MOUSTAPHA ABDUL and SVP/System Development and Media Strategy TED KRICHELS from a survey of about 580 CPB grantees (170 of which are radio licensees and 79 joint TV-radio licensees), showed an under 1% decline in public radio's workforce (8,477 to 8,403) with an average $44,000 salary; staffers were 79% white, 9% black, 7% Hispanic, and 4% Asian.
Public radio contributor numbers fell 2% to 2.8 million, but revenues have risen over a five-year period, although smaller stations showed less growth, with only 30% reporting increases in major giving and 53% gaining in membership.