Jacobs Media Names Seth Resler Digital Dot Connector
June 1, 2015 at 2:39 PM (PT)
JACOBS MEDIA has hired digital strategist and radio veteran SETH RESLER to be the company’s Digital Dot Connector. Starting JUNE 8th, RESLER – who also writes the “Next Steps” programming column on ALL ACCESS -- will be providing guidance in all areas of digital media, ranging from streaming, database marketing, social media, podcasting, blogs, content creation and more.
"We took the time to listen to our clients, and their feedback led us to bringing SETH aboard, a pro with a 360° understanding of the digital space with a core foundation in radio," JACOBS MEDIA Pres. FRED JACOBS said. "Broadcasters are involved in many digital pursuits, but need direction about its purpose and its payoff. Seth is the guy with the insights to help our clients make it all work together."
JACOBS MEDIA/JACAPPS GM PAUL JACOBS added, "SETH has strong knowledge in all things digital - starting with content marketing as the hub. He will be a great asset to JACOBS MEDIA clients, but will also bring a strategic mobile direction to our JACAPPS customers, too."
"I'm excited to join one of the industry's most forward-thinking teams," RESLER said. "There are a lot of great reasons to be excited about the future of audio content, and I'm committed to helping radio stations on that path. JACOBS MEDIA has a roster of outstanding clients and I'm looking forward to identifying opportunities to elevate their overall digital performance."
"One of the things that really appealed to us about Seth is his ability to create practical, actionable approaches that any radio station can implement, regardless of their situation," FRED JACOBS said. "We were very early with mobile in '08, social media in 2011, and today, the integration of these digital tools with radio's core assets is our next big thing. We're excited to lead the way with SETH."