Pew Research Center Study: Top Radio Hosts Rank Low In Trust As News Sources For Millennials
June 2, 2015 at 3:59 AM (PT)
A PEW RESEARCH CENTER study on where Millennials get their news showed social media becoming the news source of choice for Millennials while TV remains tops for Baby Boomers, and some prominent Talk radio personalities being unfamiliar or mistrusted.
Millennials have heard of GLENN BECK, RUSH LIMBAUGH, SEAN HANNITH, and NPR at a lower rate than older generations, although that is true of some Internet or newer brands like DAILY KOS, BREITBART, THE BLAZE, POLITICO and SLATE; BUZZFEED and GOOGLE NEWS are more familiar to the younger generation, which has also consistently shown less interest in politics and political news.
But the interesting part of the extensive study for radio is that three of the four news sources distrusted more than others by Millennials, Generation X and Baby Boomers alike are BECK, LIMBAUGH and HANNITY, along with BUZZFEED. Millennials trust COMEDY CENTRAL's "THE DAILY SHOW," the departed "THE COLBERT REPORT," and AL JAZEERA AMERICA more than other generations.
Left-of-center sources draw more trust with the younger audience; only BREITBART generates more distrust than trust among Millennials but not among the other generations. And ED SCHULTZ's show -- the summary does not specify whether the entry represents his MSNBC show, his old radio show, or his online show -- shows up as both unfamiliar in general and low in trust.
Read the entire study by clicking here.