WideOrbit WO Automation For Radio Integrates With NextRadio
June 2, 2015 at 7:59 AM (PT)
TAGSTATION, a wholly owned subsidiary of EMMIS COMMUNICATIONS, is now fully integrated with the latest release of WIDEORBIT’s WO AUTOMATION FOR RADIO. The integration with TAGSTATION, the back end of NEXTRADIO, provides broadcasters running WO AUTOMATION FOR RADIO with a seamless technical experience for enhancing advertising campaigns, offers interactive programming, and generates listener/market metrics and analytics.
“Integrating NEXTRADIO with WIDEORBIT’s comprehensive media management platform makes it simple for any station to create and deliver enhanced content to listeners,” said NEXTRADIO Pres. PAUL BRENNER. “It’s important to make it as easy as possible for stations to create enhanced mobile-ready content without being concerned about satisfying system requirements. WIDEORBIT’s leadership in automation and investment in this integration is a big step for TAGSTATION and the industry.”
“We are pleased to be the first media management platform to integrate with NEXTRADIO powered by TAGSTATION,” said WIDEORBIT Founder/CEO ERIC R. MATTEWSON, “and we are supportive of the TAGSTATION technology that should help our clients drive revenue and efficiencies.”