MAGNIFI Launches Social Music Platform That Links Artist Music With Tours
June 3, 2015 at 11:18 AM (PT)
Social music platform MAGNIFI has launched, offering a mobile app and website that enables fans to listen to curated playlists of music from bands performing at their favorite venues, and then click through to book tickets to their live shows. Through listening to music on MAGNIFI, fans and their friends are empowered to go right from their headphones to experiencing the act live at a local venue together -- just as the artist intends.
To date, over 17,000 artists have joined MAGNIFI, ranging from artists such as BEN HARPER, THE LUMINEERS, MARILYN MANSON, ST. VINCENT, FUTURE ISLANDS, DATSIK, CHANCE THE RAPPER and G-EAZY to fresh emerging talent from across the globe. Also on the service are over 5,000 of the best venues such as IRVING PLAZA (NYC), TROUBADOUR (L.A.), THE CHAPEL (SAN FRANCISCO), FILLMORE DETROIT, DOUG FIR LOUNGE (PORTLAND) as well as many festivals from around the world such as WAKARUSA and GOVERNOR'S BALL.
"After six months in beta under the DeliRadio brand name, the company has seen incredible results at monetizing song plays -- more than 2% of plays convert into a ticket click. That's big news for artists and promoters," MAGNIFI CEO TOBY GABRINER said. "Even higher engagement occurs around user actions like voting for songs, following artists & venues, and calendaring events. We're being completely transparent with artists in sharing this data so they can better serve and connect with their fans."
MAGNIFI has also added a host of new features including improved sharing, following and voting. As listeners in the MAGNIFI community react to a new song, their votes flow into the collective curation engine at the heart of the platform. This engine then surfaces the community's "picks" for others.
"As users vote on songs and follow more and more artists, the platform shows them how their tastes overlap with their friends and other listeners in the community. It's surprising how quickly you begin to feel like you're in the know, you're part of a collective consciousness that appreciates great music happening all over town, night after night," Founder WAYNE SKEEN said.
MAGNIFI is available globally right now at Magnifi.fm, initially launching on both web and mobile web. The iOS app will launch in mid-JUNE with the Android app available in the next two months.