WQHT (Hot 97)/New York And KPWR (Power 106)/Los Angeles Team For Where Hip-Hop Lives App
June 9, 2015 at 9:00 AM (PT)
EMMIS Top 40/Rhythmic WQHT (HOT 97)/NEW YORK and Top 40/Rhythmic KPWR (POWER 106)/LOS ANGELES have teamed to launch a new mobile app, WHERE HIP-HOP LIVES. Where Hip-Hop Lives aggregates music, news and social media, curated not by technology but by music trendsetters.
The free app, available now for download for iPHONE and ANDROID devices, is a one-stop shop for up-to-the-minute entertainment news, INSTAGRAM photos and video feeds from HOT97 and POWER 106 on-air talent and relevant Hip Hop artists.
A subscription-based model is available for a monthly fee of $3.99 which grants access to commercial-free HOT97 and POWER 106 online radio, along with an exclusive channel dedicated to breaking new Hip Hop music ,"NEW AT 2," an extension of both HOT97 and POWER 106's terrestrial broadcast daily 2 pm feature hour dedicated to new music. NEW AT 2 on the WHERE HIP-HOP LIVES app delivers 24 hours of uncensored new music curated by the DJs closest to emerging music. NEW AT 2 will allow HOT97 and POWER 106 DJs to break music online prior to breaking it on radio.
EMMIS COMMUNICATIONS Chairman/CEO JEFF SMULYAN commented, "HOT97 and POWER 106 personalities are the authentic curators of the hip-hop lifestyle. The WHERE HIP HOP LIVES app provides Hip Hop fans worldwide access to everything Hip-Hop straight from the DJs in NEW YORK and LOS ANGELES that set the lifestyle and cultivates the next generation of superstars. From news and images to hip hop radio like you've never heard it before, WHERE HIP-HOP LIVES promises to deliver an experience unlike other music apps."
HOT97 morning host EBRO DARDEN added, "We have been breaking the hottest new artists in hip hop for years. In today's crowded online music landscape we wanted to create a step between what is hot in the clubs, online, and radio. The NEW AT 2 channel allows us to deliver new music in a 24-hour experience curated by the DJs in clubs not a computer algorithm."
"WHERE HIP HOP LIVES connects our authentic East Coast and West Coast hip-hop authorities to a global audience," commented FUNK FLEX HOT97 DJ and digital trailblazer. FLEX added, "As I've shown with IN FLEX WE TRUST on the web and mobile, the digital and mobile universe for hip hop is limitless and WHERE HIP HOP LIVES is the key to reaching the next stage of breaking the biggest artists, best club DJs and spreading the hip-hop lifestyle worldwide."
POWER 106 afternoon host and NEW AT 2 mixer FELLI FEL said, "Like so many things in the tech landscape, people want everything at the tip of their fingers, especially music. This app will allow the consumer to access the newest most cutting-edge Hip-Hop. As a DJ, we see and hear the reaction of the consumer when we are out and about in the clubs. We also have access to info the average consumer does not have. Most importantly, all we do is look for what the consumer is going to love, it's our job to do this every day."