This Week's Merge: Your Radio Show Doesn't Start And Stop With Your Daypart
June 10, 2015 at 6:13 AM (PT)
CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "As video consumption is exploding this year – it's time for those that have ignored it to take seriously.
"But it starts by taking the camera off you and showing us what's happening around you.
"That's when you create a shared experience between you and the audience and video becomes effective.
"Your show is something that should always be happening, always on. Use the power of video to keep the fans connected to you -- especially when they aren't listening."
MERGE is written to help assist the radio and record industry in the social and digital space.