Lisa Sirotka-Sonnenklar Joins JVC Broadcasting As Dir./New Business Development
June 11, 2015 at 5:58 AM (PT)
JVC MEDIA adds media sales pro LISA SIROTKA-SONNENLAR as Dir./New Business Development. She is the former Pres./CEO/Founder of MCGAVREN GUILD Radio Sales in NEW YORK. Starting in 2008, she built the company from the ground into one of the leading small to mid-market national rep firms in the business. At its peak, she managed over 1,500 radio stations and 50 employees across 15 markets in the entire U.S., responsible for over $70 million in national radio sales. SIROTKA-SONNENLAR will be based in LONG ISLAND at JVC headquarters.
JVC MEDIA EVP SHANE REEVE said, “LISA is a great addition to our staff. Her wealth of radio sales knowledge will be an asset to every seller in this company, I am thrilled to have her on board.”
Pres./CEO JOHN CARACCIOLO added, “Having someone like LISA with her talent and skill set is a complete win for us, her job will be to use that contact list that she has developed over the years to help us open doors and tell the JVC story of live, local and the ability to make it happen for our clients and she has the ability to assist every station in our group. LISA will work very closely with our National Sales Dirs. PAT JARMEK and STEVE AVELLONE. This is a huge win for JVC, we are so lucky to have her."
“I am thrilled to be part of such a dynamic, exciting, and growing company like JVC. The company was built on the motto, under promise and over deliver and to exceed our clients and listeners expectations always! Lots of live events and tons of client and listener interaction, I am looking forward to helping JVC continue to grow and prosper” said SIROTKA-SONNENLAR.