Jacobs Media Honors GeoTraffic As 'Most Innovative'
June 12, 2015 at 4:36 AM (PT)
Each week, JACOBS MEDIA honors an "innovative" member of our business. This week, they've chosen the GEOTRAFFIC NETWORK, writing, "Perhaps there are three sure things in life -- death, taxes, and traffic. That last dependable annoyance has been a financial boon to radio for decades. But all that may be changing. At last year’s DASH CONFERENCE, EDISON RESEARCH Pres. LARRY ROSIN delivered a presentation called 'Changing Route: The Future of Traffic Reporting' where he demonstrated how this long-time staple of radio content and revenue is rapidly becoming less important to an audience that requires both traffic relevancy and brevity."
JACOBS continues, "Ironically, GEOTRAFFIC CEO FRANK RIZZO also appeared at that same DASH CONFERENCE. His product addresses many of the challenges ROSIN raised. GEOTRAFFIC recently announced their platform’s 'personalization' feature is out of beta and ready for public release. Thus, this seems like the right time to talk with RIZZO about the inner-workings of GEOTRAFFIC, and its ability to use innovation to ensure a future of radio traffic reports that is both relevant and profitable."
Read the full blog post here.