May PPM Analysis: Country Kept Growing
June 12, 2015 at 2:03 PM (PT)
NIESLEN AUDIO VP/Audience insights JON MILLER has given us a quick turn-around on analysis of MAY PPM numbers, revealing that the just-released results marked a third straight month of growth among 6+, 18-34 and 25-54 persons, pacing above 2012 and 2013 levels, though still behind on a year-to-year basis.
Country’s 6+ share for MAY was the first time the format reached an 8.0 or better since OCTOBER of last year. The growth among 18-34 year-olds outpaces both 6+ and 25-54, growing 8.5%-9.0%-9.3% during the past three months. See MILLER’s entire MAY recap here.