Westwood One And SoundHound Team Up to Present SoundHound For Radio
June 15, 2015 at 4:53 AM (PT)
WESTWOOD ONE and SOUNDHOUND INC. have rolled out "SOUNDHOUND for Radio," a mobile ad platform designed to give radio stations the ability to interact with listeners, brands, and advertisers.
“SOUNDHOUND users have always engaged with radio, and now with the SOUNDHOUND for Radio platform, we have made it possible for stations to keep the connection they have built with listeners. Within the many exciting technologies we have built in-house at SoundHound Inc., we view the ability to identify broadcast as transformative to an entire industry because we have, in essence, made ‘radio clickable’,” said SOUNDHOUND VP/GM KATIE MCMAHON. “This gives radio the ability to keep engaging with their listeners on mobile, and to monetize that experience. With SOUNDHOUND for Radio, we, along with our partners at WESTWOOD ONE, have just brought AM and FM radio into the mobile era.”
"SOUNDHOUND for Radio is an incredible platform for advertisers, allowing them to reach consumers at the tap of a smartphone," said WESTWOOD ONE GM/Interactive MILLIE MRVICA. "While extending the station’s brand, it also extends branding awareness for advertisers and marketers who want to connect with those listeners through the mobile platform."
Stations interested in learning more about SOUNDHOUND for Radio can contact TODD ALAN at TAlan@westwoodone.com or (212) 735-1107.