Emmis Radio To Implement Triton Digital Streaming Audio Technology
June 16, 2015 at 6:39 AM (PT)
EMMIS RADIO has selected TRITON DIGITAL to manage, measure, and monetize their content digitally. EMMIS will use TRITON’s streaming technology to deliver quality audio content, the TRITON Advertising Platform (Tap) to insert targeted advertisements, Webcast Metrics to measure audience, and its inventory will be included in a2x®, TRITON’s programmatic audio ad exchange. EMMIS will use this technology to monetize content across its 19 FM and 4 AM radio stations throughout the country.
“We are impressed with TRITON’s updated technology and its ability to stream, measure and monetize our radio content online and via mobile devices better than any of the other solutions we’ve seen,” said EMMIS VP/Programming and Operations CHASE RUPE. “We’re excited about a product that works as promised; and are especially looking forward to taking advantage of TRITON’s ad forecasting and measurement capabilities, as well as joining their programmatic advertising exchange, a2x.”
“We understand that there are a lot of choices in advertising technology, which is why we’ve made a significant investment to scale our products with clients like EMMIS in mind,” said TRITON DIGITAL Pres./Publisher Development DOMINICK MILANO. “All of our products are designed and built specifically for audio, and include rich features that create a quality listener experience, forecast and measure audience, deliver highly targeted advertisements and fully monetize content.”