University Of Texas Sports Move To Austin Radio Network Stations
June 17, 2015 at 3:55 AM (PT)
UNIVERSITY OF TEXAS athletics will move to GENUINE AUSTIN RADIO's AUSTIN RADIO NETWORK stations under a new multiyear partnership with rights holder LONGHORN IMG RADIO NETWORK. The LONGHORNS had aired for several years on iHEARTMEDIA Country KVET-F/AUSTIN.
The new deal puts TEXAS football on eight ARN stations in a cluster-wide simulcast (six in English, two in Spanish), with Sports KTXX (104.9 THE HORN) as flagship. THE HORN will also carry men's and women's basketball, baseball, and softball as well as "featured games" from other sports; Country KOKE-F-KTAE-A-K253AN will air football and men's basketball; Comedy KLGO-A (COMEDY 1260) will air football; Classic Hits KTXX-HD4-K287FG (CLASSIC 105.3) will air football; and Regional Mexican KTXX-HD2-K246BD (FIESTA 97.1) and Spanish News-Talk KZNX-A (RADIO MUJER) will air football in Spanish. Games will also air on the school's TEXASSPORTS.COM and a new separate digital streaming platform being developed with ARN.
ARN CEO BOB COLE said, "Since 1893, The UNIVERSITY OF TEXAS LONGHORNS Athletics programs have been the absolute definition of hometown sports in AUSTIN, TX. In 2012, we formed the AUSTIN RADIO NETWORK, dedicated to the return of 'hometown radio' -- both in ownership and programming. ARN is founded on the basic principle of being 'hyper-local.' We don't hesitate or apologize for going over-the-top in exhibiting any and all of the unique assets that embody the heart and soul of AUSTIN's proud culture. Being locally owned is just the beginning. Being entrusted with the responsibility of broadcasting from UT's biggest stage is truly prime-time! We are abundantly grateful for the confidence placed in us by IMG. Our staff is as enthused, as we are humbled."
"Our new partnership with ARN will bring more LONGHORN events and coverage to fans in AUSTIN," said LONGHORNS IMG SPORTS MARKETING GM SCOTT WILLINGHAM. "We're particularly excited about an abundance of programming in addition to football, including more exposure for LONGHORNS' Olympic sports. The university's student-athletes, teams, fans, and corporate supporters will all benefit."
"I want to thank IMG for their hard work and commitment in bringing a valuable broadcast partner into the LONGHORNS family. I'm impressed with ARN's commitment to aggressively promoting all LONGHORNS sports in new and innovative ways," said LONGHORNS Men's Athletic Director STEVE PATTERSON. "Games will be heard by more fans, in more places, than ever before. ARN is a creative, home-grown commodity that has a genuine passion for The UNIVERSITY OF TEXAS and our community."