Harker Research Asks, 'Is Blocking Voltair Fair?'
June 17, 2015 at 3:55 AM (PT)
In the latest post on the Radio Insights blog, HARKER RESEARCH takes on "PPM Fairness," and the move by NUMERIS in CANADA to block use of the VOLTAIR aprocessor. HARKER writes:
"NUMERIS has demanded Canadian stations immediately pull their VOLTAIRS in a terse very non-Canadian toned communique claiming that VOLTAIR isn’t fair.
This knee-jerk action completely misses the point.
Every station should be rated solely according to its popularity with listeners.
Stations with more listeners should be rated higher than stations with fewer listeners.
PPM is a technology that disrupts with this simple relationship.
With PPM it is possible (perhaps even likely) for two stations to have identical size audiences and have different ratings.
Is that fair?"
Read the full blog post here.