Cox/Tulsa Forms Local Solutions Alliance, Names Heather Boethin Manager
June 17, 2015 at 11:34 AM (PT)
COX MEDIA GROUP’s (CMG) TULSA TV and radio stations have formed a collaborative digital solutions alliance with COX MEDIA INC. (CMI), the sales division of COX COMMUNICATIONS in TULSA. HEATHER BOETHIN has been named Manager of COX LOCAL SOLUTIONS and will oversee TULSA’s digital sales and fulfillment efforts with the support of a team of digital marketing experts at COX’s corporate headquarters in ATLANTA.
BOETHIN joined CMG in 2007 as radio account executive and found success in sales by mastering CMG’s digital capabilities. She was promoted to Local Sales Manager in JULY 2013 and was charged with leading TULSA’s digital sales effort. In DECEMBER 2014, she was then promoted to Digital Sales Manager with a heavy focus on collaboration with her TULSA TV and COX COMMUNICATIONS counterparts.
“This is a first,” CMG TULSA Radio VP/GM DAN LAWRIE said. “We are distinctively positioned to provide TULSA businesses with a unique combination of digital assets and customized solutions to maximize their digital presence.”
“This is an exciting time for the TULSA market,” COX MEDIA OKLAHOMA VP ANNETTE HEATON said. “The collaboration efforts between the three COX properties have been impressive so far. Ultimately TULSA advertisers will be the beneficiaries of the digital solutions we have to offer.”