Paragon's Larry Johnson Calls Voltair 'Steroids For Radio'
June 19, 2015 at 4:52 AM (PT)
In a new blog post, PARAGON MEDIA STRATAGIES Sr. Research Consultant LARRY JOHNSON writes, "Steroids for radio just received a major setback north of the border, where radio ratings are run by a station-supported non-profit. Here in the U.S., where for-profit and publicly-traded NIELSEN is fully in control of radio station’s ratings fate, we’re still hearing crickets."
He continues, "Like the steroids scandals in professional sports, the stakes could not be bigger as this issue undermines the credibility of the entire radio industry. Like steroids that alters reality, the VOLTAIR device is designed to boost a radio station’s measurable signal thus enhancing the PORTABLE PEOPLE METER’s (PPM) ability to detect the signal and increase a station’s ratings. NIELSEN has not stepped in to correct a supposedly slanted ratings playing field created by VOLTAIR in the U.S., but the Canadians are having none of it. Bravo !... with one big caveat." Find out what that "caveat" is here.