iHeartMedia Launches 100.9 The Beat/New Haven
June 23, 2015 at 5:59 AM (PT)
iHEARTMEDIA has launched a new Urban outlet in NEW HAVEN via FM translator W265DB as well as on WKCI-HD2. The new 100.9 THE BEAT launched this morning at midnight (ET) with a 10,000-songs-in-a-row stunt.
The station will use iHEARTRADIO's PREMIUM CHOICE lineup, including BIG NAT, ANGIE MARTINEZ, T-ROY AND THE BREAKFAST CLUB, and more.
"The people of NEW HAVEN kept telling us that they wanted a true Hip-Hop and R&B station with fewer commercials, a real connection to the local community and a morning show that really connected with them," said PD ADAM RIVERS. "The new 100.9 THE BEAT will be NEW HAVEN’s home for hip-hop and R&B. Starting today, the streets of NEW HAVEN to have a new beat and we’re kicking it all off with 10,000 joints in a row!"