Radio Reaches 93% Of All U.S. Adults Finds Nielsen
June 23, 2015 at 7:41 AM (PT)
In a newly released report from NIELSEN, "The Total Audience Report Q1 2015," the company writes, "consumers have it good. The proliferation of devices has afforded them the luxury of connecting to content in their own ways and at their own leisure. However, measuring the value of users across different devices -- because of differences in the nature of the platforms themselves -- have not historically aligned. After all, tech sector players often rely on reach while networks use viewing in the average minute as the basis for many advertisement deals."
For the first time, NIELSEN’s Q1 2015 Total Audience Report focuses on the reach of audiences on different devices, as well as how often consumers are utilizing these devices and how long they are doing so.
Key insights from the NIELSEN NewsWire Post:
- Radio and traditional television still have the largest reach of any of the platforms analyzed. Specifically, radio reaches nearly 223 million adult listeners weekly and television reaches over 209 million adult viewers -- that’s 93% and 87% of all U.S. adults, respectively.
- Among digital devices, smartphones actually had the greatest weekly reach at over 167 million or 70% of all U.S. adults.
- Among multicultural consumers, black viewers spend over 51 hours weekly with television -- over 42% higher than the general population. And Hispanic consumers notch the greatest weekly time spent on both radio (13 hours 38 minutes) and on smartphones (9 hours 54 minutes), be it with video, streaming audio or utilizing a social network.
The full Newswire post is available here.